Video and Audio Content

High quality | Cost-effective | Done fast

Get your message across in a highly fragmented media world.


3 reasons why you need us:

1

A news release might not get you much coverage anymore, and not necessarily the coverage you want.

2

A social media video shot on a smartphone can lack polish and professionalism if not done right.

3

Storytelling matters.

The news and media landscape has completely changed

Shrinking Traditional Media


  • Traditional news media is struggling.
  • Coverage resources are thin.
  • "News Deserts" are everywhere.
  • Audiences are smaller.
  • Meta has blocked sharing of Canadian news stories.


Changing Habits & Trust


  • By 2026, half of Canadians won't have TV subscriptions anymore.
  • Only 11% of Canadians pay for online news.
  • Only 37% of English Canadians trust most news, down by a third in 7 years.


You need to go direct!

  • Tell your story - unfiltered, with context.
  • Control the narrative.
  • Video and audio content personalizes your brand and leaders.
  • Build trust with both internal and external stakeholders.


There are two pillars to modern communications:


Strategy + Infrastructure


We provide both.

The Strategy

We partner with your team to deeply understand, determine, and develop your storytelling goals.


The Infrastructure

Working with best-in-class providers, we create a customised technical solution to execute your strategy and deliver great, professional, and cost-efficient content.

Who we are & What we do

Our team is comprised of senior and executive level broadcast and digital journalists who know how to make high-quality, professional content at "the speed of news".


  1. Together, we determine a winning editorial and storytelling strategy, and then we decide the best way to execute it.
  2. We could build your own infrastructure to create content or Your News Direct could provide the production.
  3. We provide on-going coaching, training, and support to ensure your strategy is a success.
Our Approach

Advantages to working with us

Partnering with our team is about more than storytelling, content, and creative infrastructure.  Our seasoned team also provides on-going Strategic Communications advice and Media & Presentation Training as part of our partnership packages.

Strategic Communications

We guide our clients on a path to success navigating strategic, crisis, and transformation communications issues.

Strategic Communications

Media & Presentation Training

Get your message across clearly, calmly, and with confidence whether in a media interview, townhall, or virtual Q&A.

Media & Presentation Training

The latest strategic takes and tips

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