The Scrum.
A newsletter for Canadian communications pros navigating modern news media
Canadians are concerned about online misinformation & the ways your organization can navigate
Three red flags that key messages are weak | Michael Melling
One big thing often missed in planning for an interview and why it’s important to train for it
The five audience motivators | Michael Melling | StratOak
How solid is your key message plan? | Michael Melling | StratOak
5 reasons why your organization can’t afford to put off media and key message training
“I’m sorry, but you can’t believe everything you read in the Globe and Mail.” – PM Mark Carney
Focus where trust is high
Shouting reporters push back at Pearson plane presser
Canadian Medical Assocation study shows Gen-Z's top source of news is social media, but that doesn't mean they trust it
