Potential Use Cases

Mid-Size Municipality

THE PROBLEM:  A mid-size municipality finds itself in a news desert. The local newspaper has closed, and Radio & TV stations from nearby larger markets no longer have the resources to cover stories in that adjacent market.

THE OPPORTUNITY:  Create an in-house video & audio strategy to connect with local residents on municipal issues which can be shared on multiple platforms.

THE SOLUTION:  Professional, fact-based content told in a quick and compelling style that targets residents on the digital platforms they are already using. This includes live or taped interviews on municipal issues, and short stories on local news.

THE BENEFIT:  Community engagement, increased trust, fact-based information sharing, potential for content to be picked-up by resource-strapped traditional media.

Financial Services Provider

THE PROBLEM:  A financial services company wants to better support its clients with information on managing their money and share its knowledge on economic and market events.

THE OPPORTUNITY:  Create in-house content to tell the company’s story and allow staff to directly share relevant information with specific customers.

THE SOLUTION:  Audio, video, and written content that can be shared on multiple platforms.

THE BENEFIT:  Adding value for customers and increasing trust by sharing the company’s existing information and research. Making it easier for staff to have relevant connection points with customers built around quality and timely content.